Your customers and prospects are social. They like interacting with brands online. You already do email marketing, you already send direct mail, some of you are already creating effective multichannel marketing campaigns, but do you have the right strategy for going social?
Chris Brogan frequently blogs about social media strategy and how technology can be used to create applications that interacts with the online community. See the Dunkin run demo (below).
Here are some strategy tips from his recent post ‘ you still need a frame‘.
- Discover related blogging community. Begin commenting and building relationships.
- Build branded Twitter and Facebook presence.
- Build off-site blog to connect with the community of prospective users.
- Launch blogger outreach requests. Track affirmatives. Track for posts. Respond to comments.
The social communuty is also a great place to learn from and connect with other brands.
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