A typical cold call is not particularly concerned about delivering any value in itself and really the cold caller just wants to cast a wide net, snag me, throw me against a wall and see if I stick as an opportunity. Yeah, who would want to interrupt their day to be treated like a dead codfish?
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A great part of L2 is that we are diverse. Although we are a small company, we are made up of a wide range of personalities, backgrounds, opinions, and perspectives. Such rich diversity allows us to build a strong and versatile team.
In this diverse and intimate environment, I think it’s important to humble myself [...]
Perhaps for your company next week is ‘pretend to be working week’ but I’m taking vacation, so this is my week to ‘get organized’, ‘develop the strategic plan’ and ‘clean out my inbox’.
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Creatively, strategically, and socially our company has been preparing resolutions for the new year. Although we’ve been cleaning our tablet of old ideas that haven’t worked, we’ve also been recycling ideas and making them fresh by editing and expanding on the ideas that have worked.
Creatively and strategically, marketing has been thinking of new ideas for demonstrating the product in revolutionary [...]
Remember my last blog that mentioned testing? Well, for our latest campaign we tested the results of a unified theme, edgy art and content, and an interactive web landing page.
We created a poster and personalized web landing page titled, "Some Like Hot… Coffee, Tea, Me, All Three!" inspired by the Starbuck’s gift card offer.
The poster [...]
So busy, that bees envy me!
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CD Baby, try it, you will like it.
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I didn’t spend too much time at our booth, but I was able to attend a few classes and see the booths of other exhibitors at the show.
I was happy to discover more people who had recognized our poster campaign. One of the classes I attended reinforced the idea that creating a unique campaign has [...]
