No matter what the focus of your marketing efforts are in the new year, email will be essential. Weather it is a social media, integrated marketing campaigns, or surveys etc… email will be the core of your communication stream.

Just like you, your prospects and customers are too busy to notice and/or respond to every email they get. There is really no silver bullet to getting high responses and CTRs. Everyone knows “relevance” and testing are the determining variables to the success of each email initiative. Are there other elements to consider? Of course there are!

As I was browsing the blogosphere this morning, I came across several interesting and insightful postings about email marketing. These articles may not give you the exact details as to “how” to do things, but it can provide some good inspiration.

Marketer’s Top Tips - Carol Krol @ DM News
This post provides insights on customer-centric approaches from some of the experts in the industry.

Email is Still the Sharing Superstar - Marketing Interactions
See why the “sharing” factor will drive higher click through rates

How I Increased Email Subscriptions by 700% in 3 Weeks - johnchow.com
A Twilight (New Moon) discussion forum set up for fun… gets an enormous amount of email subscriptions.

5 Top Marketing Tactics for 2010 - Michelle Bowles @ Online Marketing Blog
With the rise of new trends in content consumption, this post explores some considerable tactics

Enjoy!

-Willv