Today, we released a product announcement to the press about the launch of our geolocation tool for 1to1 marketing campaigns.

To read the full press release: “L2 enhances targeted marketing with geolocation feature“

We’ve talked a lot about creating 2-way conversations with prospects and making every piece of marketing relevant.

With the geolocation feature, Fuse users will find it easier to initiate this 2-way conversation and make it targeted to the recipient’s location.

Here’s some examples of how the geolocation feature can be used:

• A snappy tagline: ‘How’s marketing in {City}’.
• An advanced location finder: ‘Here’s the latest campaign offer for stores near you’.
• Relevant information for the city, 10 things you did not know about auto insurance in {state}
• A viral application: ‘find other marketers in your area’.

How is this different from what other 1to1 marketing vendors provide?

1. You can locate individuals you have no data of (From print ads, TV/radio ads, pay-per-click ads)
2. The application tracks the recipient’s location when the ad is opened (So they can find the nearest store when they’re in the office, at home, driving around, or on holiday).
3. The application automatically tracks the recipient’s timezone (You can schedule future messages at a precise time for that person’s timezone.
4. Everything is automated in the platform.

For more details about Fuse or the new geolocation feature: Geolocation for 1to1 campaigns