According to Inc.com, Software as a Service is one of sixteen industries to be in.

Quoting them directly,

“Although software spending is expected to increase just 5 percent through 2013, the software-as-a-service niche is forecast to expand by nearly 20 percent annually over the same period, as companies continue to see the benefits of on-demand, flexible applications, according to Gartner, a market-research firm.

The industry is expected to produce $8 billion in sales by the end of this year and $16 billion by the end of 2013. The office suites categories will lead the pack this year, increasing 376 percent to $512 million.”

Here’s why you should be working with a SaaS vendor for your communication needs. As we go through this recession, marketers are realizing that marketing as we know it has to change. Consumers are more conscious and as they get distracted by increasing amounts of marketing messages, they are learning to  ignore them.

The key to success then is to stand out from the clutter. For that marketers need to come up with clever ideas, integrate the latest marketing technology and create highly integrated and efficient marketing systems.

To do that, you need to work with a vendor that will help you build that application rather than just one that sells you a software in a box without the support you need to meet these new challenges.

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