You know passive income, what about passive marketing?

Not the term used by some to refer to the lack of proactiveness of marketers - not getting out to network with people, making presentations, cold calls… but passive marketing that works for you in getting leads while you spend more time going out to meet people and following up with leads.

You could do that with static microsites that ends with a form or you could get much better response and lead conversion with automatically created personal urls. L2 has been building one such site to allow marketers and digital service providers to testdrive L2’s Fuse product. Like a microsite, it involves a static data collection page ( www.1to1campaigns.com ) which collects basic information like first and last name to create a purl along with some contact information.

Once this information is filled out, prospects are taken to their very own personal url (1to1campaigns.com/firstname.lastname) which tracks interest based on what the prospect saw. For insurance companies this would be knowing whether the prospect is interested in auto insurance, health insurance or disaster insurance even before you make the call!

It also sends an automated email to remind prospects of the URL so they can return to the site easily keeping them involved and participating on the personal url.

With an entirely automated campaign like this one, you will have the time to focus on the other elements of your marketing (following up with leads, direct mailers, conferences, telemarketing…) but still ensure you get good response off PPC ads, print ads, your corporate website, etc.

Marketing that works for you 24/7, what a concept!