It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.

We at L2 have taken the initiative of building a fully interactive, cross media demo application, My BluePie (click to view application). Everyone can “write” about what can or could be done, but we decided to “show” you what can be done. My BluePie’s objective is to enable visitors to interact and experience some of the key components of interactive cross media:

• Real-time dynamic content generation
• Advanced variable data publishing (VDP)
• Cross channel integration
• Geo-tagging/locating
• Viral/social functions
• Web to print automation

The concept of My BluePie is specific to meeting the marketing needs of retailers… in this case, a hypothetical premium pie retailer, BluePie. The application is designed to fulfill BluePie’s objective of building customer loyalty and gathering new customer data.

My BluePie is fully powered by L2’s cross media platform, Fuse®. Check out other Fuse demo applications:

Mad Marketing: create a personalized marketing poster with Fuse’s advanced VDP functions.

Test Drive: a sample of some of Fuse’s robust features

We hope these demo applications have inspired you to consider incorporating different components in your next cross media application.

-Willv