Its that time of the year again! A few weeks to the holiday and while you finish up on marketing tasks for 2008, it is also time to prepare for 2009.
Now, more so than ever, your marketing plan and marketing calendar for 2009 should be high on your december to-do list! And while you set goals for the number of new customers, how you are going to distribute your advertising budget, etc., don’t forget to plan for regular marketing campaigns to your list of prospects..
We’ve found in our own marketing, that campaigns to a particular segment persistently get double the response and conversion as our other segments.
The difference - we sent more regular messaging to that particular segment…
… and because we kept our campaign messages relevant and customized to each individual, we were able to build better brand recognition which gave us double the average response rate for this segment!
I’m sure you will if you do the same!
Relevant posts:
Read: Our post on how often you should send emails
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December is the month for planning, thats for sure. With the economy off, and holidays poping up, better to plan what you are going to do for next year. Some really good advice in this Ryan!