As the demand and benefits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following:

• where to start?
• how do incorporate it into marketing initiatives?
• what are the limitations?
• ROI?
• what technology/solution to invest in?
• how to maximize customer data?
• is VDP beyond personalizing the recipients’ names?

… and the list goes on…

Today DPS published an article,”Variable Data Publishing Transitions for the Next Generation,” by Kim Crowley. This article is the first of three parts, exploring the future of VDP across both print and web mediums.

It is a collaboration of expert insights on the subject from various reputable VDP solutions providers, including: XMPie, Direct Smile, Xerox Corporation, L2 Inc (that’s us), and Lytrod Software.

Don’t be pulling your hair out if you feel that you don’t have a solid grasp on VDP. Take a step back, take a deep breathe and take a quick glance at the article. It is a good source of inspiration and will provide you with an idea of what to expect in the future.

Enjoy!

-Willv