Upon starting my internship at L2, I was anticipating an intimidating and massive line-up of stuff to learn and acclimate myself with concerning the company’s mission, software (Fuse), and clients. I was prepared to take notes and memorize everything to a T, so that by the time I was assigned to a real project, I would have a strong understanding of how things are done around here.

I was surprised and pleased to find that my learning process was simply to start “doing,” such as taking part in meetings, listening, and working on my intern project. I was already able to apply my knowledge from my academic courses and prior professional endeavors to solve problems, and I felt competent enough to engage in meetings. In completing my third week here, I’ve certainly achieved a lot more than I was expecting to already, and now I’m ready to delve into the Trident application head first.

Working with Will has allowed me understand my role and responsibility in the creative and conceptual process of the Trident application. When I come up with an idea, Will beckons me to think of how to carry out that idea in a methodical and organized way. Flowcharts and diagrams follow, and then all of a sudden my ideas exist in a cohesive form and can be determined whether or not they make sense to move forward with within the parameters of Fuse and our team.

What I have learned about marketing is that there is a lot more to it than my textbooks tell me. I used to think marketing was, essentially, communication between the brand and end user. My textbook only accomplished describing how big and known brands can maintain or reform their existing brand image to subliminally influence and manipulate the public. Working at L2 has made me put those views into perspective, in fact, it doesn’t come down to just a brand being marketed.

In selling a product/service to other companies that is meant to help their own brand resonate with the end user, L2 isn’t concerned about expanding its name recognition for about 2 extra seconds to a mass population but finding those compatible clients for which Fuse’s complex platform can really benefit. We fit in sort of a niche network, and maintaining strong and long term partners and clients is just as important as reaching out for new prospects.