Why Twitter???

I ask that to myself frequently. I am not a big twitter fan. I don’t enjoy twits (yes…I said twit, not tweet. If your name is Twitter, the shortened version of that is twit. You should have called yourself Tweeter if you wanted to send Tweets), and for the most part, what I see on Twitter makes sense when you call it a “twit”.

So…why I have I joined? Simple. Me being grumbly-gus old guy does not mean that I am right about a product. It just means I am a grumbly-gus old guy. The product really is not for me, but that does not mean as a marketer that I get to ignore it.

As a matter of fact, it means quite the reverse. Every day, I take that extra 5 min and send out my “twit” (yes…I am going to be stubborn about it…) and let folks know about interesting things I have seen, things they should look for, and try to join the party, rather than simply being a party pooper.

Being a party pooper is much easier, let me tell you. But….we are not in Multi-Channel Marketing and Integrated Marketing because it is easy. We are in it, because it is the future, and right or wrong, you need to know it, and adapt to it. Right now.

So, do me a favor, and read my twits (ha). I will follow you right back…over the bridge or on the web!

Follow my tweets @wrichprintz

Regards,
Wrich