With the increasing popularity of quick response (QR) codes, more and more marketing service providers are anxious to offer the service to their clients. The question is, how can this new medium be effectively incorporated to generate optimal results for each campaign?
The Printing Industries of America and L2, Inc. are co sponsoring
‘QR Codes -Your Roadmap [...]

When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…

We have recently deployed an international pURL campaign that requires the content to be dynamically displayed in one of the two languages specified by the client. Based on the recipient’s geo location, content on their personalized landing page would either appear in English or French.

This may seem highly complex, but it really isn’t. We were able to make this happen with a combination of CSS and our cross media platform, Fuse.

This was how we did it…

Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.

Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.

Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.

Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.

Finding duplicate names in large data lists can be time consuming. There are formulas that can be written in Excel to search previous columns for the same name but can be tedious. This is not the way to go if you have multiple lists with thousands of records.

L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…

The annual Graph Expo Conference is just around the corner. Showcasing the latest equipment, services and technology, the conference will attract thousands of print and marketing professionals. For more information about the 2010 Graph Expo Conference, click here.