We’re one of the biggest advocates for using technology to make sure your messages are relevant to each recipient.

I thought it’ll be interesting to explore what happens when marketers choose mass marketing tactics (from the recipients point of view).

Angering a blogger with mass marketing:

Jonathan Fields posts an entire conversation with a PR person over a mass marketing email he received twice! Read the full post.

Here’s a quote from their conversation:

“It’s true I use a news release format and yes, it’s a one size fits all approach.  But I have to tell you it works…. Bloggers are only one of over 25 prime media and online technologies.  There are 1700 dailies, 6900 weeklies, 12000 magazines, 8500 radio talk shows, 6500 tv stations and talk shows, 450 news services and syndicates, and 800 plus freelance writers, and that’s just the prime media…”

I just wish the PR person had just used a simple technology to make sure each segment gets a message relevant to them. Who says PR people have no use for marketing technology?