Having the ability to track the source of traffic is essential to better understanding the performance of each push medium you have initiated for the campaign. With a wide variety of readily available tracking tools, such as Google Analytics (tracking tools are also available inside FUSE), there is no reason why…
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We have recently deployed an international pURL campaign that requires the content to be dynamically displayed in one of the two languages specified by the client. Based on the recipient’s geo location, content on their personalized landing page would either appear in English or French.
This may seem highly complex, but it really isn’t. We were able to make this happen with a combination of CSS and our cross media platform, Fuse.
This was how we did it…
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In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.
“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.
More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.
Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…
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As the demand and limits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following…
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PostalJournal.com, an online postal forum, was officially launched yesterday through the collaborating efforts of mailing, postal and marketing organizations.
Parties involved in launching the site include: The Association for Postal Commerce (PostCom), the Mailing and Fulfillment Service Association, the Envelope Manufacturers Association, Direct Marketing Association and Direct Communications Group.
The forum’s objective is to explore the state of the US Postal Services in the nation’s future communications and economic infrastructure. The forum also serves as a portal for creating and exchanging ideas about the industry, without the influence of professional affiliations.
The site contains a variety of conference presentations, reports, and papers by industry experts. If mail is an important part of your marketing and operational efforts, It’s a bookmark you should save.
Check it out:
-Willv
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
