Tom baker wrote about how Personal URLs could be a “purple cow” for agencies.
He made some relevant points which I highlight below.
1) Personal URLs make your direct mail piece unique (something people have never seen before in your marketing)
2) Personal URLs help maximize your marketing dollar (Especially important in today’s economic climate)
3) Per the DMA, more people prefer to respond to a direct mail piece online (you should to as this gives you better and immediate response)
4) Personal URLs gives your customers/ prospects a better “experience”
Read the full article: http://www.allbusiness.com/marketing-advertising/marketing-advertising/11472197-1.html
Tweet this Post:
What are Personalized URLS?
Personalized URLs, or Personal URLs are webpages with a unique identifier tied to them. Typically they take the form of www.yourwebpage.com/Firstname.Lastname or firstname.lastname.yourwebpage.com.
They allow you to more effectively segment and target different propects/ customers in a datalist. For example a campaign by Virgin could be narrowed by customers that use their travel, [...]
Tweet this Post:
I heard a bad answer given by a presenter at a direct marketing event once. His answer was “nothing” and he was right from a technical viewpoint, but clearly wrong in terms of the marketing process. He was answering the question in relation to the design of web landing pages, but this is applicable to Email, Direct Mail and most marketing mediums.
Clearly the campaign creation process is substantially different and involves taking a different approach to campaign goals, creation of content and the campaign offer.
1) Campaign goals are different
Typically, B2B campaigns are not motivated by an immedate sale. They usually involve human interaction as an end goal;
* schedule a Webex
* get a meeting with a decision-maker or influencer
* give a free consult
For most B2C campaigns, success depends on how much sales increase. For most, the sale is usually immediate and is done directly from the Personal URL. Purchases mostly happen without a conversation with your sales staff. E.g. buying a pair of Nike sneakers, a book from Borders, etc.
Tweet this Post:
In Software as a Service, we believe that the key to success still lie in service quality. Sure, the SaaS makes it cheaper than creating it in-house and more convenient than an enterprise solution, but the main benefit is the quality of service that it affords.
In a business environment that is increasingly competitive, it is still difficult to find a company that provides quality service and support for their customers. Yet this simple act goes a long way to keeping current customers happy, keeping businesses afloat and sales coming in.
Tweet this Post:
With this simple information, we make it easier to initiate contact with prospective leads, finding out more about them in the subsequent follow-up and increase our response and conversion rates along the way.
Tweet this Post:
