Joetheplumber.com may have already been taken up, but picking domain names for your Personal URL campaigns should not be a difficult task. Here are some tips for making sure the domain name you pick improves your marketing response.
1. Leverage your company name and domain name.
You would have already done the hard part of getting your company domain name. Use a sub-domain name to increase credibility and assure your prospects that the email is from you.
For example:
Promotions.CompanyName.com/firstname.lastname
Rewards.CompanyName.com/firstname.lastname
2. Pick a new domain name with your name in it
Use a new domain name to spread a message or use a catchy phrase to generate interest.
PayLessWithJoe.com/firstname.lastname
Joecleansyourpipes.com/firstname.lastname
3. Use the same URL with subsequent campaigns
Using the same URL in each campaign you send your prospects might be a good idea, if you do not expect them to buy immediately, but want them to remember you when they’re ready to buy. Car dealerships, Insurance companies, real estate agents… for example can get their campaign response rates limited by the low frequency of purchases. Keeping the same URL keeps you in the back of your prospect’s mind for when they’re ready to buy.
Vote early, Joe wants to buy the plumbing business!
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