Tom baker mentioned us in his article about how Personal URLs could be a “purple cow” for agencies.
He made some relevant points which I highlight below.
- Personal URLs make your direct mail piece unique (something people have never seen before in your marketing)
- Personal URLs help maximize your marketing dollar (Especially important in today’s economic climate!)
- Per the DMA, more people prefer to respond to a direct mail piece online (You should too! This gives you better and immediate response!)
- Personal URLs gives your customers/ prospects a better “experience”
Read the full article: “PURLs of wisdom for effective mass marketing“
I’ve heard some goody things about this blog. The content has really been useful a great balance of text and pictures.