Heidi Tolliver-Nigro, the digital nirvana, today posted initial comments to a survey she’s been conducting.
Most of the reasons for not using personalized URLs involve not understanding the technology or having the right provider to implement personalized URLs.
“PURL campaigns are too difficult, time-consuming to set up”
“Don’t know how to design the creative”
“Too expensive/ costly to test”
Perhaps in this economic climate some might feel that this is the wrong time to try out a new technology even if it promises to significantly increase campaign response and ROI if implemented well.
Then again, if you’re streamlining your business, personalized URLs integrated with your other marketing channels (email, direct mail, print, ads) can be something that is more cost-effective compared to mass marketing yet help you better target customers with the right products/offers.
Contact me ( RLou@L2soft.com) if you need a referral to an agency/ printer that can help you implement personalized URL campaigns. Of course, contact us if you need to provide personalized URLs to your clients.
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