How does one create the same emotional response to an advertisement as the response induced by an insult? 
Insults can generate a response that will make one do anything from laugh to punch someone in the face. By observing the way people look, act and feel, we interpret that action and create an insult that evokes an emotional reaction. I’m not saying we want a [...]

A startup launching today, will help its subscribers kill off the junk mail that arrive in their mailboxes. A large chunk of it comes from credit card companies offering you more credit cards, whether you qualify for them at all. It seems mass marketing, even if its personalized, is the poison of choice for credit card companies.

People make first impressions - it’s in our nature.
For example, when we’re making a decision between two ice cream cartons and both cartons cost the same - do you buy the one with the picture that looks like an appetizing scoop of ice cream, or the one that looks like an oddly colored, flat mashed potato?
Much like choosing between ice cream [...]

Below is an article I found on USATODAY.com featuring the less is more approach to advertising:
http://www.usatoday.com/money/advertising/adtrack/2004-08-29-track-ice-cream_x.htm

I discovered an article on MarketingSherpa that has some useful tips for website renovation: http://www.marketingsherpa.com/article.html?ident=30111

I personally subscribe to a company (which I will leave un-named…) that delivers discounted DVDs.
The service that this un-named company provides is great - however there are a couple setbacks:

The company advertises specific DVDs in their printed marketing collateral, however when I visited their website to order what was marketed to me, the [...]

The more I use our product, the more I find out about its many hidden features.
Do you know that feeling of excitement when you discover the secret trap doors and passages in video games? After uncovering some of the unknowns, we are propelled to a higher level - and along the way we may encounter [...]

Trying various mediums is a great way to introduce texture into the canvas.
We’ve dabbled in our color palette of direct-mail pieces, emails, and web landing pages, but so far it seems that our marketing lacks a little texture. So, for the next campaign we decided to offer a web landing page with a satirical animation about [...]