Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.

Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.

A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.

Why is this interesting?

It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.

Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).

Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.

This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.

Check out the latest video “Preparing to climb the multichannel mountain” .

As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.

Aren’t you tired of struggling with poor campaign response rates?

If you’re getting poor results and ROI, not getting value for your marketing dollars (even if it is just the cost of emails) and are feeling bummed about your marketing ideas chances are you’re not alone.

Arguably, marketing has never been as challenged as it is during this economic period. With marketing budgets often the first to be cut, your prospects and customers even more determined not to respond and spending at an all time low. You need to make your marketing stand out! With this post, I want to help you do that and lift the lid on some of the secrets to doing better.