In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?

With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.