Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.

L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSE^TM.