For those of you who have not yet had an opportunity to visit HP’s MarketSplash site, you should. It is basically a one stop, web based, design and print fulfillment service for small to medium sized businesses. Users are able to order custom or pre-made marketing creatives (business cards, postcards, letters etc…) on the site. [...]
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The current economic conditions, intensity of rivalry and reduced consumer spending makes all marketing initiatives seem like uphill battles. As veterans of marketing wars, you are all probably accustomed to fighting uphill battles. Fighting under the overcast of massive media clouds and content contamination, maybe uphill battles are the only battles in a marketing war. [...]
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The success of your campaign will depend mainly on how well you manage 3 things.
1) Your list
2) Your creative
3) Your offer
For most marketers, the list and creative would already have been taken care of: by their agency, list broker, previous investments with their CRM and the designers in the company. The offer is the one element [...]
