Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.

Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]