“Did you bring your passport?”
As you were travelling this holiday break. Inevitably, you would have asked/been asked this question before you head to the airport. Despite the endless hours of packing, the only one thing you really need for your trip, is your passport (or ID).
What’s the equivalent for marketing campaigns?
When you really narrow down your plans for your marketing campaigns for 2010. What is the one thing that you really need for successful campaigns? We say, it’s technology, campaign technology in particular.
Why? When used effectively, technology can make your campaigns more:
- Interactive
- Novel
- Response-inducing
