Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.

L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSE^TM.

Love Child: How to make sure your channel marketing program is not misunderstood by the channel you are trying to help, and not seen as “different from the rest” by your Executive Team. (This is what happens when I listen to the Supremes on the 60’s radio station)

The Problem:

If you have to stop and look at what is the best of all possible worlds for channel marketers (and the Enterprises that support them) it would be the one stop, the destination, the store…that let them take care of promoting their business while using tool that was officially blessed by the Enterprise they are representing, and made everyone more money.

This has always been easier said than done. Every single time “The Enterprise” thinks they have the secret combination that will make their channel sales people happy and help them sell lots of product…