The Direct Creative Blog wrote a great post about “The power of color in direct marketing”. Check out their write-up on the “vocabulary of color”.

How does color affect your marketing?

I suspect that for most, color selection would already be limited to your brand colors and you would be hard pressed to change them. Using a different color would even confuse your customers (Expect to see a Coke advertisement in Blue?)

However, color still plays an important role in whether your creative sells and using it well is an important element in getting better response from your marketing.

Here are some tips for using color in your campaigns: