Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.
Tweet this Post:
Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
Tweet this Post:
Finding duplicate names in large data lists can be time consuming. There are formulas that can be written in Excel to search previous columns for the same name but can be tedious. This is not the way to go if you have multiple lists with thousands of records.
Tweet this Post:
L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
Tweet this Post:
As demand increases for cross media marketing services, more and more vendors (MSPs and PSPs) are anxious to acquire the best software solution to accommodate client needs… but as we all know, when anxious, we tend to make “not so ideal” or even bad decisions.
There are plenty of great software solutions that are available in the market, but there are things you should be cautious about when searching for a solution…
Tweet this Post:
In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
Tweet this Post:
I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.
Tweet this Post:
As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.
“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.
More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.
Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…
Tweet this Post:
