As demand increases for cross media marketing services, more and more vendors (MSPs and PSPs) are anxious to acquire the best software solution to accommodate client needs… but as we all know, when anxious, we tend to make “not so ideal” or even bad decisions.

There are plenty of great software solutions that are available in the market, but there are things you should be cautious about when searching for a solution…

In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?

With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.

I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.

As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.

“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.

More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.

Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…

No matter what the focus of your marketing efforts are in the new year, email will be essential. Weather it is a social media, integrated marketing campaigns, or surveys etc… email will be the core of your communication stream.
Just like you, your prospects and customers are too busy to notice and/or respond to every email [...]

There’s social media and then there is social marketing. What’s the difference you say?

Think of social media as tools (blogs, twitter, facebook, linked-in, youtube, slideshare) that you can use to spread the word about your company, product, cause or just to share the knowledge you have and position yourself as the expert. That model is still 1-to-many, but with the opportunity for 1-to-1 conversations.

Now there’s also the reverse side, there is the email message, direct mail, sales calls, sms, print ads… that you should be using to create 1-to-1 conversations. While many think of these as traditional marketing channels, they are in fact not. They are just as much tools for making a marketing campaign social.

If you honestly believe you have something relevant to say to your prospects and customers, then they’ll want to share that message with their friends. You need to make it easy for them to do that.

Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]

For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz,  [...]