As demand increases for cross media marketing services, more and more vendors (MSPs and PSPs) are anxious to acquire the best software solution to accommodate client needs… but as we all know, when anxious, we tend to make “not so ideal” or even bad decisions.
There are plenty of great software solutions that are available in the market, but there are things you should be cautious about when searching for a solution…
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I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.
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As some of you may know, the Cross Media West Conference, part of PMA 2010, is coming up in a couple of weeks. It is a one day event with a focus on multi-media integration. There will be exhibits and presentations dedicated to various aspects of cross media marketing: VDP, web-to-print, multi-channel strategies, personalized urls etc… more details
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One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:
Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog
The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
