Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]

Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]

It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]

As some of you may have read in one of our previous posts, L2 is on the verge of releasing a fully interactive, cross media demo application tailored to the retail vertical. The application, My BluePie, is designed with the  objective of providing marketing service providers with a better understanding of how to build and [...]

This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]

I am a frequent visitor to Starbucks… just as I am heavy user of Facebook… just as I am obsessed with swiping my finger across my iPhone. It is common that I do all three things at the same time. As I am standing in line or waiting for my drink at Starbucks, I would [...]

What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]