As you may know, multi-channel marketing is one of the more effective methods of reaching and communicating to customers. The thing is, multi-channel campaigns tread on a thin wire between effectively “communicating to” and “blasting” customers.
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Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]
