One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:

Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog

The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…