According to the DMA, L2 has the second most popular whitepaper on the DMA’s website.

L2’s whitepaper, ‘8 Tips for Selling a Direct Marketing Campaign’ is even more relevant today then it was when it was written a year ago.

The 8 tips were written to help marketers and marketing service providers sell that initial direct marketing campaign and convince colleagues/ bosses/ or sometimes themselves of the effectiveness of direct marketing campaigns.

If you have yet to adopt 1to1, personalized and targeted marketing campaigns, then these 8 tips are for you.