Marketplace: According to a DMA report, 93.7% of respondents using non-catalog direct mail, receive responses online!

Industry: Only 39% of marketers customize the landing page - Many marketers think the outbound campaign is doing the heavy lifting and the landing page exists only as a passive collection cup for leads generated. - Marketing sherpa report

Marketplace: 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

Industry: Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)

Marketplace: Engaging your audiences in more relevant communications increases net profits by an average of 18 times more than broadcast mailing - Jupiter Research

Industry: 51.4% of printers do not offer variable data printing - Printing Industries of America, Digital Printing Council.

We do what we do, to help marketing service providers produce innovative campaigns that succeed in the marketplace.