I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?

Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?

Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy

Here are some highlights from the article

1. Don’t hedge
   Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention.
2. Brevity
   Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker.
3. Tell a story
   Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.

Full article: 10 secrets to more magnetic copy

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PostalJournal.com, an online postal forum, was officially launched yesterday through the collaborating efforts of mailing, postal and marketing organizations.

Parties involved in launching the site include: The Association for Postal Commerce (PostCom), the Mailing and Fulfillment Service Association, the Envelope Manufacturers Association, Direct Marketing Association and Direct Communications Group.

The forum’s objective is to explore the state of the US Postal Services in the nation’s future communications and economic infrastructure. The forum also serves as a portal for creating and exchanging ideas about the industry, without the influence of professional affiliations.

The site contains a variety of conference presentations, reports, and papers by industry experts. If mail is an important part of your marketing and operational efforts, It’s a bookmark you should save.

Check it out:

http://www.postaljournal.com/

-Willv

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