It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
As some of you may have read in one of our previous posts, L2 is on the verge of releasing a fully interactive, cross media demo application tailored to the retail vertical. The application, My BluePie, is designed with the objective of providing marketing service providers with a better understanding of how to build and [...]
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Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
Simply attaching a name to the [...]
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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Personalized URLs are not a made-to-order magic trick you can buy from the store and immediately get results for your business.
Like all marketing tools you use, personalized URLs require you to:
Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.
Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.
A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.
Why is this interesting?
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‘The long tale’.
Seth Godin recently coined this phrase in his recent blogpost.
In essence, it symbolizes the continuing story you have to tell your customer and how you have to periodically re-introduce yourself to your customers. More so if you’re re-branding your business, moving into new growth areas as a result of the economy.
Through the years, we’ve been posting (what I now realize) great advice about building relationships, initiating conversations and using technology to help you do so.
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It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.
Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).
Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.
This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.
Check out the latest video “Preparing to climb the multichannel mountain” .
As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.
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