When you build a great application, people expect more from the next. When you market an unfinished product or launch a tasteless marketing campaign, people remember you for it. When you tout features/ benefits that are not what the customer needs, they switch off to your product.

When you find yourself struggling to out-do yourself, change brand perception or change the way people think of your product… You’re struggling with the ghosts of marketing past.

Have you ever looked at a datalist and immediate knew exactly what marketing messages would work?

If you have, then you’re either a gem of a direct marketer, or you have been deluded by what marketing messages work on you.

The truth is, you’re not the prospect. As marketers, this can sometimes be the biggest obstacle to the success of our marketing campaigns. We believe that the same marketing messages that work for us would work for the prospect. We believe we are the prospect and so often, we find out we’re wrong.

But, this does not mean we cannot market to prospects that are different from us.

If you do not yet have an understanding of what marketing messages work for your customer segments, or are testing out a new datalist or customer vertical, then your best bet is to plan a marketing system that helps you learn more about your prospects.

Your best bet is to use best practices, industry/ market research, responsiveness to your campaigns, testing your messages (A/B testing), and ask them (2-way conversations)!

Just like the thousands of other entities, we  also have a facebook profile. Its not for a sales guy or any member of our marketing team, but for our solution, Fuse.  Some of you are “friends”, and those who are not… feel free to connect.
Other than various links, videos, and articles that are posted on [...]

For those of you who are tired of going through emails, tweets, facebook posts, Digg articles, RSS feeds, outlook calendars…. it is time to move on to a different medium for the second half of Monday. Grab a cup of cold coffee and a stale donut from the break room, sit back and watch some videos.
My [...]

What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]

Imagine if the guy in the picture is knocking on your front door or is walking into your office with a briefcase. More than certain, your reaction would be, “annoying salesman is trying to sale me something I don’t need.” Half way through his pitch, you would probably tell him you are not interested and [...]

 We don’t do junk mail.  Junk mail is what happens when marketers don’t use Fuse.
 SNL Clip on Junk Mail
Smart campaigns eliminate the need for ‘junk mail’ to get people’s attention.  They use multiple means of connecting on relevant points for prospects that have an interest in them.  80% of new customers initiate the sales cycle [...]

For those of you who have not yet had an opportunity to visit HP’s MarketSplash site, you should. It is basically a one stop, web based, design and print fulfillment service for small to medium sized businesses. Users are able to order custom or pre-made marketing creatives (business cards, postcards, letters etc…) on the site. [...]