Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
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No matter what the focus of your marketing efforts are in the new year, email will be essential. Weather it is a social media, integrated marketing campaigns, or surveys etc… email will be the core of your communication stream.
Just like you, your prospects and customers are too busy to notice and/or respond to every email [...]
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]
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Imagine if the guy in the picture is knocking on your front door or is walking into your office with a briefcase. More than certain, your reaction would be, “annoying salesman is trying to sale me something I don’t need.” Half way through his pitch, you would probably tell him you are not interested and [...]
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What is the point of speaking to someone who has no way of speaking back to you? How would you know what their thoughts are on what you just told them? Did they even hear you at all? Might as well be talking to a wall!
Everyone, at least I assume, understands the concept of “communication” [...]
Anne Holland of MarketingSherpa wrote about converting email with images turned off. She quoted a statistic that 59% of consumers and 90% of business email users view some or all of their email with images turned off.
In the article she highlighted an example of an email she received from a HomeAway email newsletter (A vacation lodgings firm).
See what the newsletter looked like with images turned off. http://www.marketingsherpa.com/cs/homeaway/1b.html
The good: Each image included “alt tags” and clickable links that allows for clicks to specific sections of the travel website. The tags and clickable links provides users with options even when they have no idea how to view the images. Contrast this to the Borders Rewards email (view in the post) that is filled with some of the best email designs but are blank when images are turned off.
For designers, another solution with blocked images is to setup the email using tables instead of Div layouts. This allows you to display emails with blocked images while still maintaining designability.
Read the post for screenshots of how it works
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