Sending yourself numerous proofs of an email campaign before it goes out is absolutely crucial. Here’s 8 mistakes (in order of how badly it can affect your response) to make sure you avoid in your email.

1. Links that are unclickable/ missing

2. Use of Spam words in the email body

3. No company address/ way to opt-out (Non-compliance with CAN-SPAM)

4. Use of unmanned “Do not reply” email addresses (Why bother to send an email that people cannot respond to?)

5. No campaign offer ( Why should they respond? )

6. Content in email and personal url does not match ( No one likes to be tricked!)

7. Incompatibility with Mozilla/ other browsers (depends on the disparity)

8. Spelling errors ( Note: Some take it more seriously than others!)