So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.

The innovative marketers (like yourself), know marketing channels work best when they’re integrated.

The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.

They got a tremendous 56.9% conversion from those who visited the static landing page.

The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.

Related posts:

The great email divide

Multi-channel + Interaction = Conversion

It’s all about the channel (Contains IQ Question)

Lifting the lid on 1:1 campaigns

Imagine if the guy in the picture is knocking on your front door or is walking into your office with a briefcase. More than certain, your reaction would be, “annoying salesman is trying to sale me something I don’t need.” Half way through his pitch, you would probably tell him you are not interested and [...]

The following are 3 simple tips to improve response from your email campaign.
1) Make your content and offer relevant
2) Get them acquinted with you
3) Be clear how you want them to respond (Call to action)

Read more about these tips in today’s email post.