When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…
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Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
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“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.
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No matter what the focus of your marketing efforts are in the new year, email will be essential. Weather it is a social media, integrated marketing campaigns, or surveys etc… email will be the core of your communication stream.
Just like you, your prospects and customers are too busy to notice and/or respond to every email [...]
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