Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.
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Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
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Finding duplicate names in large data lists can be time consuming. There are formulas that can be written in Excel to search previous columns for the same name but can be tedious. This is not the way to go if you have multiple lists with thousands of records.
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Coming up on August 10-11 is the 2 day InterACT! Conference presented by InfoTrends and we at L2 will be there in Rosemont, Illinois, to showcase our cross media solution Fuse. InterACT! is a two day program designed for designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects… (more details).
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We are proud to announce the official integration of our cross media platform, Fuse, with USADATA. This initiative enables print and marketing services providers to more effectively increase their marketing reach with customizable Fuse applications.
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