Home      Personalized URLs      Email Marketing      Direct Mail      About Us

Posts Tagged ‘ guerilla marketing ’

QR Codes + Hair = Viral?

qr-hair-cut

The latest QR Code campaign for Unilever’s Clear Shampoo in Thailand has resulted in a viral explosion of over 10 million hits. The campaign objective was to raise awareness for healthy scalps, while promoting Unilever’s latest hair care product. A local agency, Lowe Thailand, created the campaign where a “Guerilla Troop,” each member with a QR Code shaved into the back of their heads, was deployed onto the streets of Bangkok…

Tweet this Post: Twit this post


L2 Corporate website      Better Response Blog      Contact L2         |   Site Admin