As I was taking out the trash this past weekend, I realized how much marketing $$$ was being thrown away. I decided to pull out all the direct mail pieces from the trash bag and sort through them. Every piece was composed of different offers, content and images. After a brief examination, I realized a [...]

Ever had people say to you “wow, you guys have a great product, but we’ve never heard of you”? That’s what you usually get when you cross the plateau between your initial customer segments and your subsequent ones. You really want to send out 10,000 emails a day to reach a larger number of customers that you feel will really benefit from your product, but you know it doesn’t work that way.