Love Child: How to make sure your channel marketing program is not misunderstood by the channel you are trying to help, and not seen as “different from the rest” by your Executive Team. (This is what happens when I listen to the Supremes on the 60’s radio station)

The Problem:

If you have to stop and look at what is the best of all possible worlds for channel marketers (and the Enterprises that support them) it would be the one stop, the destination, the store…that let them take care of promoting their business while using tool that was officially blessed by the Enterprise they are representing, and made everyone more money.

This has always been easier said than done. Every single time “The Enterprise” thinks they have the secret combination that will make their channel sales people happy and help them sell lots of product…

Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]