Frequently, at L2, we hear about client concerns about the potential of TOO MUCH personalization, and “Creepy” possibilities in communication.

Recently, while looking on the web, I found this at TPM.

http://tpmmuckraker.talkingpointsmemo.com/2009/05/the_fatal_attraction_method_of_debt_collection.php

But to say that this is over the line is an understatement. It is not only poor customer policy, it is poor human behavior, and borders on the sociopathic, what this company did to this customer. Her late payments, or failure to pay do not permit grey moral operations on the part of the company. One person’s wrongs do not sanctify detrimental action by another person, let alone a corporation.