QR codes are designed to have a 30% leeway for poor image capturing or scanning… this means slight visual alterations can be made to customize QR Codes (e.g. slapping your logo on top of it, etc.).

Before any customization experiments are done, it is important to understand the different parts…

Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.

Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.

Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.

Marketplace: According to a DMA report, 93.7% of respondents using non-catalog direct mail, receive responses online!

Industry: Only 39% of marketers customize the landing page - Many marketers think the outbound campaign is doing the heavy lifting and the landing page exists only as a passive collection cup for leads generated. - Marketing sherpa report

Marketplace: 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

Industry: Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)

Marketplace: Engaging your audiences in more relevant communications increases net profits by an average of 18 times more than broadcast mailing - Jupiter Research

Industry: 51.4% of printers do not offer variable data printing - Printing Industries of America, Digital Printing Council.

We do what we do, to help marketing service providers produce innovative campaigns that succeed in the marketplace.