Like most marketing services providers (and marketers), integrating Quick Response (QR) Codes are like venturing into uncharted waters. Yes, some have already used and yield successful results with this new medium, but majority of the marketing spectrum is still trying to figure it out.

Here is a list of frequently asked questions that our customers have about QR codes…

With the increasing popularity of quick response (QR) codes, more and more marketing service providers are anxious to offer the service to their clients. The question is, how can this new medium be effectively incorporated to generate optimal results for each campaign?
The Printing Industries of America and L2, Inc. are co sponsoring
‘QR Codes -Your Roadmap [...]

Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.

Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.

Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.

L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…

Coming up on August 10-11 is the 2 day InterACT! Conference presented by InfoTrends and we at L2 will be there in Rosemont, Illinois, to showcase our cross media solution Fuse. InterACT! is a two day program designed for designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects… (more details).

Upon starting my internship at L2, I was anticipating an intimidating and massive line-up of stuff to learn and acclimate myself with concerning the company’s mission, software (Fuse), and clients. I was prepared to take notes and memorize everything to a T, so that by the time I was assigned to a real project, I would have a strong understanding of how things are done around here.

I was surprised and pleased to find that my learning process was simply to start “doing,” such as taking part in meetings, listening, and working on my intern project. I was already able to apply my knowledge from my academic courses and prior professional endeavors to solve problems, and I felt competent enough to engage in meetings. In completing my third week here, I’ve certainly achieved a lot more than I was expecting to already, and now I’m ready to delve into the Trident application head first.

As some of you may know, the Cross Media West Conference, part of PMA 2010, is coming up in a couple of weeks. It is a one day event with a focus on multi-media integration. There will be exhibits and presentations dedicated to various aspects of cross media marketing: VDP, web-to-print, multi-channel strategies, personalized urls etc… more details