We’re one of the biggest advocates for using technology to make sure your messages are relevant to each recipient.

I thought it’ll be interesting to explore what happens when marketers choose mass marketing tactics (from the recipients point of view).

Angering a blogger with mass marketing:

Jonathan Fields posts an entire conversation with a PR person over a mass marketing email he received twice! Read the full post.

Chris Brogan makes a simple and great point about not slowing down your media during the holidays.

He says,

“You can slow down, but don’t let your media slow down. Why? Because your community and/or your audience are quick to find replacements, because they come to rely on your media as part of their diet, because every post is an advertisement for what you do best. “

Chris Brogan, Chrisbrogan.com

So is your marketing on holiday?

Yes, some of your prospects may not physically be at the office and past experience might tell you that summer is a bad time for marketing campaigns.

But, times have changed, slowing down your entire marketing operation at this time is a bad mistake!

Why? Because your fiercest competitor (the ones gritting their teeth and fighting for survival) are not backing off your customers. And some of your brightests prospects, the ones you really want to demo your product to, are still at work (bored by the lack of activity in the office).

So maybe, just maybe, this is prime time for your marketing campaigns. The economy is showing signs of life, your prospects might be slowing down off their work just enough to spare the time to talk to you and, really… marketing technology allows you to schedule entire campaigns in advance (so you can still enjoy the holidays).

Just this week, we sent out a follow-up reminder to our multi-channel education video campaign and within a day, we already had about 55% of prospects open and read the email message. That’s almost double the response we traditionally get.

Now, wouldn’t you say that maybe its time to get off your chair and prepare that multi-channel marketing campaign?

Just in (Via Twitter from @APKOB) New employee Jack Kilby “Invented” the microchip while his collegues were on summer vacation http://bit.ly/m3Evo