As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.

“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.

More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.

Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…